Social Media Marketing

Social Media is not a fad, it’s a resource for brand management

A social media program has rapidly become a required element of any successful Internet marketing campaign.  Making the most of social media networks will increase your online presence, attract attention to your business, and increase traffic to your website.  The emergence of social media marketing has generated a new and innovative way to create dialogue and receive useful feedback in a way never before thought possible. In fact, a successful website can be defined as a site which receives as much traffic from social media sites as it does from search engines.

Top Shelf will find the social media networks that complement your industry and your Internet marketing strategy and work with you to successfully integrate them into your campaign. Just a few of the social marketing tools include:

  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
  • Blogs
  • Email
  • Flickr

How Can TSWD help?

As Internet marketing continues to expand, Top Shelf Web is continuously working to discover new and better ways to use social media to help customers achieve their goals.

Some of the social media services that Top Shelf Web performs include:

  • Reputation Monitoring & Management
  • Blog Setup & Post Writing
  • Blog Community Development
  • Social Media Site Creation & Management
  • Onsite Integration of Social Media Sites
  • Twitter/Facebook/YouTube/Flickr/LinkedIn Account Set-up, Training & Management
  • Online Surveys & Reviews

social-media-icons

Social Media is not a fad, it’s a resource for brand management A social media program has rapidly become a required element of any successful Internet marketing campaign.  Making the most of social media networks will increase your online presence, attract attention to your business, and increase traffic to your website.  The emergence of social media marketing has generated…

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Top 5 Things for Facebook Page Success

One question I’ve heard often from small business owners is, “How can I get more from my Facebook Page?”   What I tell people is that it’s not just about creating a Facebook Page, which is the free public profile that enables you to share your products and services with your customers on an ongoing basis, but also maintaining it.  Those who do a good job of maintaining their Page are able to better connect with their current customers and develop relationships with future ones.  With millions of people sharing on Facebook every day and learning about new things from their friends, a Facebook Page can make your business part of their conversation.

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laniganfbpagepic

One question I’ve heard often from small business owners is, “How can I get more from my Facebook Page?”   What I tell people is that it’s not just about creating a Facebook Page, which is the free public profile that enables you to share your products and services with your customers on an ongoing basis, but…

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Internet Advertising Nets Huge Profits

It has become commonplace for people to switch over to virtual jobs. It has become possible to make hundreds of thousands of dollars by using the World Wide Web. Ten years ago, the World Wide Web was mostly used for communicating with friends, interacting via e-mails and listening to music. However, new technology has made it possible to generate income virtually and this has changed the wasy the internet works.

It’s a pretty nifty, and practical notion that you can avoid the office and daily ground yet still make money. Although this might have been strange years ago, today this is a reality for many. Statistics of people using the internet to make extra money, or generate an income show that this is very possible. So, take a chance and see if this is right for you, and if you can prove for yourself the valid fact that making money online is very possible! Read More

internet-advertising-300x231

It has become commonplace for people to switch over to virtual jobs. It has become possible to make hundreds of thousands of dollars by using the World Wide Web. Ten years ago, the World Wide Web was mostly used for communicating with friends, interacting via e-mails and listening to music. However, new technology has made…

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Make Your Web Site Work For You

If you are looking for a way to earn income online, technology is now allowing people to work from their homes and earn a decent income, online. You do not even have to have extensive computer knowledge to take advantage of earning a living by creating a website.

Your initial move will be to decide just what area you want to participate in. That will determine the subject of your site and/or blog. Then you will need to design a top-notch site, one that is both well organized and user-friendly. In this way you will get readers to come back again when they are searching for information relevant to your subject.

Blog hosting services might be a good place to gain experience when you are starting out. Most of these services are free and provide you with site creation tools like pre-made color and layout templates. You can make extra cash by joining an affiliate program once you’re satisfied that you’ve got a great site on your hands.

Joining an affiliate program is free. A basic program would include you posting a banner or link on your site. Some pay per click, but most pay per purchase. If someone enters their site from yours and makes a purchase, you are paid a commission based on the amount of the sale. Commission rates vary according to the company. Read More

If you are looking for a way to earn income online, technology is now allowing people to work from their homes and earn a decent income, online. You do not even have to have extensive computer knowledge to take advantage of earning a living by creating a website. Your initial move will be to decide…

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The Social Media Marketing Blog

The Social Media Marketing Blog.

The Social Media Marketing Blog.

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What can we do for you TODAY!

Did you know that having a professional website can help you increase sales and expose you to thousands of new clients? So now ask yourself this question, “Can I afford NOT to have a professional website?”

WHAT CAN WE DO FOR YOU?
If you’re looking for a high-quality, professionally designed website at an affordable price, then you’re in the right place!  We offer  informational and social media  interactive website designs. Top Shelf Web Design  is one of the most popular full service web design companies in Rhode Island. We will work with you to create a design that is suitable for you and your needs.

Web-Design

Did you know that having a professional website can help you increase sales and expose you to thousands of new clients? So now ask yourself this question, “Can I afford NOT to have a professional website?” WHAT CAN WE DO FOR YOU? If you’re looking for a high-quality, professionally designed website at an affordable price, then…

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Five ways Facebook can build your business

Facebook is a social networking platform that is more than the latest fad. It is boosting marketing and sales for local businesses. Here are the five main ways that Facebook can help your local business:

1. Build Awareness

Facebook offers very affordable, targeted cost-per-click advertising options that can be laser-targeted to the city you do business in. You only pay per click, so costs are minimal. Also, a Facebook page or group can be created to help get the word out about your organization.

2. Distribute Information

Local businesses need to affordably communicate events, news, products and services. Facebook allows you to leverage your personal and professional contacts to share information  — for free.

One of my favorite restaurants in Santa Barbara closed last year. I learned that it re-opened because one of my Facebook friends messaged all his personal contacts to share the news that he took over as the General Manager. He earned lots of business and boosted awareness by one easy (and free) message.

3. Create Community

Social networking serves to bring people together. Your local business can brand, build, and boost business by creating a Facebook page or group so your local contacts can converse with each other. Let your community become your best sales people and free focus group. Listen to the conversations and allow raving fans to share and get in on the conversation.

4. Offer Additional Customer Service

Through Facebook, you can answer questions, receive free feedback, promote events, and provide news to be of additional service to your locally-based audience. Facebook gives your prospective and current customers an additional web option to find and connect with you.

5. Boost Sales

Local businesses have to fight harder than ever to survive in this tough economy, but your business can have a competitive edge with Facebook. Tapping free social networking tools like Facebook to build awareness, share information, educate, build community, increase connection, and enhance customer service will all work in unison to make sales.

When used with the right intention and managed regularly, Facebook can be a no-cost marketing tool to help your local businesses gain a competitive edge. Converse directly with locals, create a community of conversation — learn, share, and connect — all in a fun way.

Facebook has over 350 million users; I am willing to bet that your local audience is waiting.

Facebook is a social networking platform that is more than the latest fad. It is boosting marketing and sales for local businesses. Here are the five main ways that Facebook can help your local business: 1. Build Awareness Facebook offers very affordable, targeted cost-per-click advertising options that can be laser-targeted to the city you do…

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