Posts Tagged ‘facebook’

Social Media Marketing

Social Media is not a fad, it’s a resource for brand management

A social media program has rapidly become a required element of any successful Internet marketing campaign.  Making the most of social media networks will increase your online presence, attract attention to your business, and increase traffic to your website.  The emergence of social media marketing has generated a new and innovative way to create dialogue and receive useful feedback in a way never before thought possible. In fact, a successful website can be defined as a site which receives as much traffic from social media sites as it does from search engines.

Top Shelf will find the social media networks that complement your industry and your Internet marketing strategy and work with you to successfully integrate them into your campaign. Just a few of the social marketing tools include:

  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
  • Blogs
  • Email
  • Flickr

How Can TSWD help?

As Internet marketing continues to expand, Top Shelf Web is continuously working to discover new and better ways to use social media to help customers achieve their goals.

Some of the social media services that Top Shelf Web performs include:

  • Reputation Monitoring & Management
  • Blog Setup & Post Writing
  • Blog Community Development
  • Social Media Site Creation & Management
  • Onsite Integration of Social Media Sites
  • Twitter/Facebook/YouTube/Flickr/LinkedIn Account Set-up, Training & Management
  • Online Surveys & Reviews

social-media-icons

Social Media is not a fad, it’s a resource for brand management A social media program has rapidly become a required element of any successful Internet marketing campaign.  Making the most of social media networks will increase your online presence, attract attention to your business, and increase traffic to your website.  The emergence of social media marketing has generated…

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Five ways Facebook can build your business

Facebook is a social networking platform that is more than the latest fad. It is boosting marketing and sales for local businesses. Here are the five main ways that Facebook can help your local business:

1. Build Awareness

Facebook offers very affordable, targeted cost-per-click advertising options that can be laser-targeted to the city you do business in. You only pay per click, so costs are minimal. Also, a Facebook page or group can be created to help get the word out about your organization.

2. Distribute Information

Local businesses need to affordably communicate events, news, products and services. Facebook allows you to leverage your personal and professional contacts to share information  — for free.

One of my favorite restaurants in Santa Barbara closed last year. I learned that it re-opened because one of my Facebook friends messaged all his personal contacts to share the news that he took over as the General Manager. He earned lots of business and boosted awareness by one easy (and free) message.

3. Create Community

Social networking serves to bring people together. Your local business can brand, build, and boost business by creating a Facebook page or group so your local contacts can converse with each other. Let your community become your best sales people and free focus group. Listen to the conversations and allow raving fans to share and get in on the conversation.

4. Offer Additional Customer Service

Through Facebook, you can answer questions, receive free feedback, promote events, and provide news to be of additional service to your locally-based audience. Facebook gives your prospective and current customers an additional web option to find and connect with you.

5. Boost Sales

Local businesses have to fight harder than ever to survive in this tough economy, but your business can have a competitive edge with Facebook. Tapping free social networking tools like Facebook to build awareness, share information, educate, build community, increase connection, and enhance customer service will all work in unison to make sales.

When used with the right intention and managed regularly, Facebook can be a no-cost marketing tool to help your local businesses gain a competitive edge. Converse directly with locals, create a community of conversation — learn, share, and connect — all in a fun way.

Facebook has over 350 million users; I am willing to bet that your local audience is waiting.

Facebook is a social networking platform that is more than the latest fad. It is boosting marketing and sales for local businesses. Here are the five main ways that Facebook can help your local business: 1. Build Awareness Facebook offers very affordable, targeted cost-per-click advertising options that can be laser-targeted to the city you do…

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