If you’re looking to boost engagement on your brand’s FacebookPage, a new report from Buddy Media has some key findings for you. The social media marketing company collected data from 200 of its clients’ Pages* over a 14-day period and found that time is an important factor in determining the success of a Facebook post. The study reveals that more often than not, a Facebook post is ill-timed — in fact, office hours could be the worst time to blast content.
“While marketers may work Monday through Friday, Facebook is humming with activity 24-hours a day, seven days a week,” says Buddy Media CEO Michael Lazerow. And so, brands must adapt to their consumers’ schedules in order to optimize their engagement.
Here are the findings, along with tips about when and how to make the most of a Facebook post.
The study found that daily Facebook engagement has three peaks: early morning (7 a.m. EST), after work (5 p.m. EST) and late at night (11 p.m. EST). Therefore, posting all of your updates during the workday means you’re missing key opportunities to engage fans at non-work hours. However, not all brands’ engagement peaks at these three times — Playboy engagement peaks in the wee hours of the morning, for example — so you must work on a case-by-case basis. Read More
If you’re looking to boost engagement on your brand’s FacebookPage, a new report from Buddy Media has some key findings for you. The social media marketing company collected data from 200 of its clients’ Pages* over a 14-day period and found that time is an important factor in determining the success of a Facebook post. The study…
A newly released survey from AdAge and Ipsos Observer finds that consumers are very willing to receive communications from brands in a digital media environment – as long as that communication is a discount or coupon. Of those surveyed*, 65 percent said they want coupons and discounts from brands in these environments. Following that was “Better customer service”, at 42 percent.
When asked why they “friending” a brand online, the top reason consumers gave was “I hoped to get discounts.” Another popular reason was because it was suggested by a friend online.
Take this as a clear signal that consumers expect something in return for their “friendship.” And that “something” is not an announcement from the CEO or news about company profits. This survey shows it’s about cold, hard cash.
The survey also found that consumers prefer Facebook as the top means for brands to communicate with consumers, by a factor of 41 percent. The next highest preferred method was Twitter, at 18 percent. But the most preferred way consumers want to communicate with brands? None at all, with 48 percent. Still, when added together (including MySpace, LinkedIn, Foursquare and ‘Other’) it appears that consumers are, for the most part, willing to hear from businesses during their regular digital media consumption.
A newly released survey from AdAge and Ipsos Observer finds that consumers are very willing to receive communications from brands in a digital media environment – as long as that communication is a discount or coupon. Of those surveyed*, 65 percent said they want coupons and discounts from brands in these environments. Following that was…
As Facebook has grown in popularity, it has also become a primary target for hackers and spammers. An increasing number of Facebook users are having their accounts compromised. Each newly compromised account is then used by the hackers and scammers to propagate their scam further. You don’t need to be an idiot to have your account compromised. If you are caught off guard for a second, you may accidentally fall for one of these scams. Learn how to protect yourself in this article.
1. IQ Quiz Ads
While Facebook has spent the past year trying to cut down on the number of misleading advertisements on the site, the fact remains that a small percentage of users still get duped into purchasing services they don’t really want. The IQ Quiz Scam has become ubiquitous on the Facebook Platform, and those users who install applications can expect to see an advertisement for an IQ Quiz Scam at some point. In December we covered one application developer who was using spammy techniques to get new users to install their application and ultimately click on the IQ Quiz advertisements.
As soon as you click on one of the ads, you’ll be brought to a site where you’re asked up to 10 questions which are relatively easy to answer. You will then be prompted to enter your phone number to view the results.Don’t enter your phone number! If you do, you will be charged upwards of $10 a week directly to your phone bill. While most phone companies are willing to refund you for your first purchase, they won’t do it after the first occurrence. That’s because the phone companies generate billions of dollars each year off of these types of transactions.
If you want to protect yourself from IQ quiz scams, do not enter your phone number into any sites outside of Facebook.
2. I’ve Been Robbed! Western Union Me Money!
You’re browsing around Facebook and suddenly one of your friends IMs you to tell you that they’re stuck in another country, they’ve been robbed, don’t have a wallet, and need money to get out of the country. It’s a horrible situation but what are the odds that they found a computer to log on to in order to instant message you? Even worse, what are the odds that one of your friends who was traveling abroad got robbed and wasn’t able to find anybody to help them out?
I’ve been with people who’ve lost their wallet abroad and needed to get money sent via Western Union, however if the person can get access to Facebook, they probably can access a phone. While you should always help out your friends, you can avoid being duped by international fraudsters by asking your friend to call you in order to wire the money. Unless your friend is in the middle of a jungle in the Congo, they should be able to call you.
Most of the times that this happens, it is a scammer who has stolen your friend’s account and is systematically going through and IMing each of their friends to try and get money wired to them. Don’t fall for it!
3. Facebook Phishing Landing Pages
One of the most common ways Facebook accounts get compromised is through simple phishing scams. The way it works is that a user’s account is compromised by a hacker and the hacker then uses that account to automatically post links on each of that user’s friends’ walls. Sometimes the system will send messages to the friends such as “Check out this funny video of you!” with a link that redirects to a page with a fake Facebook login page (as pictured above).
It’s pretty straight forward, and it’s easy to avoid, however countless people have fallen for this scam. The easiest way to tell if it’s a scam is by looking at the URL of the page you land on. The best way to protect yourself is, anytime you see a Facebook login page, leave it and go to http://www.facebook.com in your browser. That way you can ensure you are logging in to the correct site.
4. Koobface Worm That Automatically Hijack Your Account
We’ve written about the Koobface worm on a number of instances, and while Facebook has worked to aggressively prevent the worm, it continues to spread today. The scam is pretty straight forward. In the attack, a user will receive a message from what appears to be one of their friends. The message will say things like “Paris Hilton Tosses Dwarf On The Street; Examiners Caught Downloading Grades From The Internet; Hello; You must see it!!! LOL. My friend catched you on hidden cam; Is it really celebrity? Funny Moments” and many others.
Included in the message will be a link to a page which appears to be a YouTube video. If you click on the video, you will be prompted to “upgrade your Flash player now” and will then be asked to download a file which contains the Koobface worm. If you download and install the file, your computer will automatically log in to Facebook and send similar messages to your friends. The best way to avoid this scam is to avoid all links that are posted on your wall or in your inbox that are out of the ordinary. Also, never download a file after clicking on a link.
To learn more about the Koobface worm, check out the information at the Kapersky Lab.
5. Other Malware Applications And Links
While we’ve attempted to highlight the primary scams, hackers and scammers are constantly evolving their strategies to steal passwords, and take over computers. The best thing to do is always be weary of strange links posted to your profile or inbox as well as avoid downloading any files that you’re prompted to, no matter what. While many of the scams on Facebook are harmless to your computer, its important to protect yourself against any viruses and worms.
Some Facebook applications have used toolbars among other things to make money from their application. Some of these toolbars will significantly damage your computer. The bottom line is this: be on guard any time you see something suspicious. If you do happen to fall for a scam though, make sure to immediately change your password. If you aren’t able to access your account because you were phished and your password was reset, fill out this form.
As Facebook has grown in popularity, it has also become a primary target for hackers and spammers. An increasing number of Facebook users are having their accounts compromised. Each newly compromised account is then used by the hackers and scammers to propagate their scam further. You don’t need to be an idiot to have your…
At the Facebook f8 conference earlier this year, founder and CEO Mark Zuckerberg unveiled Open Graph as “the most transformative thing we’ve ever done for the web” and with that announcement, the disparate strands of the world wide web became more tightly woven.
At the time, and to my surprise, mention of Facebook Credits was minimal at best—but as more information becomes available, it’s my prediction that Facebook Credits will be the NEXT major step Facebook takes toward unifying the online experience from simple, social interactions to true social commerce (or when tied to Facebook commerce, labeled as fCommerce).
Before we dive into where I see that going, here’s a quick recap of what Facebook Open Graph is and how it lays the foundation for Facebook Credits to revolutionize the online experience for users and marketers alike.
An Open Graph Recap
The Open Graph protocol enables any web page to become a rich object in a social graph. A website owner can add a few lines of code to connect his or her site to Facebook, so what a user does off Facebook provides Facebook behavioral data about that user. At its simplest form is the Facebook Like button that has made its way onto websites of all types and sizes.
For example, if a Facebook user visits IMDB.com (one of the more than 1 million partner websites utilizing the Open Graph protocol) and Likes the Mad Men TV show, this interaction would immediately update the user’s Facebook profile with additional psychographic data on his likes and interests.
When the same user is logged into Facebook, that updated psychographic profile data becomes very beneficial for marketers. During the fourth season of Mad Men, Unilever created a series of six retro commercials to be aired during the show. Unilever can now leverage that Like on IMDB to create a very targeted ad campaign on Facebook. This is why Facebook Ads can be highly effective as they target both demographic and psychographic data.
But the use of Open Graph gets even more interesting.
When that user visits another Open Graph partner site such as Amazon.com, Amazon knows the user likes Mad Men based on what he did on IMDB and can now showcase books, music and other products such as the Mad Men soundtrack. With over 1,000,000 sites currently incorporating Open Graph, Facebook becomes the hub of an amazing amount of data and provides websites the ability to truly personalize the social commerce experience to each individual visitor if the site integrates with Facebook. Read More
At the Facebook f8 conference earlier this year, founder and CEO Mark Zuckerberg unveiled Open Graph as “the most transformative thing we’ve ever done for the web” and with that announcement, the disparate strands of the world wide web became more tightly woven. At the time, and to my surprise, mention of Facebook Credits was minimal at…
Social Media is not a fad, it’s a resource for brand management
A social media program has rapidly become a required element of any successful Internet marketing campaign. Making the most of social media networks will increase your online presence, attract attention to your business, and increase traffic to your website. The emergence of social media marketing has generated a new and innovative way to create dialogue and receive useful feedback in a way never before thought possible. In fact, a successful website can be defined as a site which receives as much traffic from social media sites as it does from search engines.
Top Shelf will find the social media networks that complement your industry and your Internet marketing strategy and work with you to successfully integrate them into your campaign. Just a few of the social marketing tools include:
How Can TSWD help?
As Internet marketing continues to expand, Top Shelf Web is continuously working to discover new and better ways to use social media to help customers achieve their goals.
Some of the social media services that Top Shelf Web performs include:
- Reputation Monitoring & Management
- Blog Setup & Post Writing
- Blog Community Development
- Social Media Site Creation & Management
- Onsite Integration of Social Media Sites
- Twitter/Facebook/YouTube/Flickr/LinkedIn Account Set-up, Training & Management
- Online Surveys & Reviews
Social Media is not a fad, it’s a resource for brand management A social media program has rapidly become a required element of any successful Internet marketing campaign. Making the most of social media networks will increase your online presence, attract attention to your business, and increase traffic to your website. The emergence of social media marketing has generated…
One question I’ve heard often from small business owners is, “How can I get more from my Facebook Page?” What I tell people is that it’s not just about creating a Facebook Page, which is the free public profile that enables you to share your products and services with your customers on an ongoing basis, but also maintaining it. Those who do a good job of maintaining their Page are able to better connect with their current customers and develop relationships with future ones. With millions of people sharing on Facebook every day and learning about new things from their friends, a Facebook Page can make your business part of their conversation.
One question I’ve heard often from small business owners is, “How can I get more from my Facebook Page?” What I tell people is that it’s not just about creating a Facebook Page, which is the free public profile that enables you to share your products and services with your customers on an ongoing basis, but…
Facebook is a social networking platform that is more than the latest fad. It is boosting marketing and sales for local businesses. Here are the five main ways that Facebook can help your local business:
1. Build Awareness
Facebook offers very affordable, targeted cost-per-click advertising options that can be laser-targeted to the city you do business in. You only pay per click, so costs are minimal. Also, a Facebook page or group can be created to help get the word out about your organization.
2. Distribute Information
Local businesses need to affordably communicate events, news, products and services. Facebook allows you to leverage your personal and professional contacts to share information — for free.
One of my favorite restaurants in Santa Barbara closed last year. I learned that it re-opened because one of my Facebook friends messaged all his personal contacts to share the news that he took over as the General Manager. He earned lots of business and boosted awareness by one easy (and free) message.
3. Create Community
Social networking serves to bring people together. Your local business can brand, build, and boost business by creating a Facebook page or group so your local contacts can converse with each other. Let your community become your best sales people and free focus group. Listen to the conversations and allow raving fans to share and get in on the conversation.
4. Offer Additional Customer Service
Through Facebook, you can answer questions, receive free feedback, promote events, and provide news to be of additional service to your locally-based audience. Facebook gives your prospective and current customers an additional web option to find and connect with you.
5. Boost Sales
Local businesses have to fight harder than ever to survive in this tough economy, but your business can have a competitive edge with Facebook. Tapping free social networking tools like Facebook to build awareness, share information, educate, build community, increase connection, and enhance customer service will all work in unison to make sales.
When used with the right intention and managed regularly, Facebook can be a no-cost marketing tool to help your local businesses gain a competitive edge. Converse directly with locals, create a community of conversation — learn, share, and connect — all in a fun way.
Facebook has over 350 million users; I am willing to bet that your local audience is waiting.
Facebook is a social networking platform that is more than the latest fad. It is boosting marketing and sales for local businesses. Here are the five main ways that Facebook can help your local business: 1. Build Awareness Facebook offers very affordable, targeted cost-per-click advertising options that can be laser-targeted to the city you do…
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