Internet Marketing

Mobile Campaigns and Ads

Mobile Campaigns and Ads

Mobile marketing presents a distinct and unique way to create interactive dialogues with customers. Mobile marketing requires matching the creative to the device’s smaller screen size; designing messages that are short, instantly understood, and effective; and creating a call for action with minimal steps. Research indicates that mobile ads perform about five times...

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Facebook Page Brand Management

Facebook Page Brand Management

If you’re looking to boost engagement on your brand’s FacebookPage, a new report from Buddy Media has some key findings for you. The social media marketing company collected data from 200 of its clients’ Pages* over a 14-day period and found that time is an important factor in determining the success of a Facebook post. The study reveals that more often than not, a...

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Want Social Media Fans? Offer Coupons.

Want Social Media Fans? Offer Coupons.

A newly released survey from AdAge and Ipsos Observer finds that consumers are very willing to receive communications from brands in a digital media environment – as long as that communication is a discount or coupon. Of those surveyed*, 65 percent said they want coupons and discounts from brands in these environments. Following that was “Better customer...

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5 Facebook Scams You Should Protect Yourself From

5 Facebook Scams You Should Protect Yourself From

As Facebook has grown in popularity, it has also become a primary target for hackers and spammers. An increasing number of Facebook users are having their accounts compromised. Each newly compromised account is then used by the hackers and scammers to propagate their scam further. You don’t need to be an idiot to have your account compromised. If you are caught off...

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Using Facebook Credits for Loyalty Programs and Beyond

Using Facebook Credits for Loyalty Programs and Beyond

At the Facebook f8 conference earlier this year, founder and CEO Mark Zuckerberg unveiled Open Graph as “the most transformative thing we’ve ever done for the web” and with that announcement, the disparate strands of the world wide web became more tightly woven. At the time, and to my surprise, mention of Facebook Credits was minimal at best—but as more information...

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Email Marketing Management

Design a Marketing Campaign for Your Customer’s Inbox Our email marketing campaigns use the Internet to communicate information about your business – promotions, company offerings, product updates and more. A well targeted email campaign forms the foundation of a valuable dialogue between a company and its prospective or current customer. No other online...

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Social Media Marketing

Social Media Marketing

Social Media is not a fad, it’s a resource for brand management A social media program has rapidly become a required element of any successful Internet marketing campaign.  Making the most of social media networks will increase your online presence, attract attention to your business, and increase traffic to your website.  The emergence of social media...

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Top 5 Things for Facebook Page Success

Top 5 Things for Facebook Page Success

One question I’ve heard often from small business owners is, “How can I get more from my Facebook Page?”   What I tell people is that it’s not just about creating a Facebook Page, which is the free public profile that enables you to share your products and services with your customers on an ongoing basis, but also maintaining it.  Those who do a good job of...

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Internet Advertising Nets Huge Profits

Internet Advertising Nets Huge Profits

It has become commonplace for people to switch over to virtual jobs. It has become possible to make hundreds of thousands of dollars by using the World Wide Web. Ten years ago, the World Wide Web was mostly used for communicating with friends, interacting via e-mails and listening to music. However, new technology has made it possible to generate income virtually...

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