If you’re looking to boost engagement on your brand’s FacebookPage, a new report from Buddy Media has some key findings for you. The social media marketing company collected data from 200 of its clients’ Pages* over a 14-day period and found that time is an important factor in determining the success of a Facebook post. The study reveals that more often than not, a Facebook post is ill-timed — in fact, office hours could be the worst time to blast content.
“While marketers may work Monday through Friday, Facebook is humming with activity 24-hours a day, seven days a week,” says Buddy Media CEO Michael Lazerow. And so, brands must adapt to their consumers’ schedules in order to optimize their engagement.
Here are the findings, along with tips about when and how to make the most of a Facebook post.
The study found that daily Facebook engagement has three peaks: early morning (7 a.m. EST), after work (5 p.m. EST) and late at night (11 p.m. EST). Therefore, posting all of your updates during the workday means you’re missing key opportunities to engage fans at non-work hours. However, not all brands’ engagement peaks at these three times — Playboy engagement peaks in the wee hours of the morning, for example — so you must work on a case-by-case basis. Read More
If you’re looking to boost engagement on your brand’s FacebookPage, a new report from Buddy Media has some key findings for you. The social media marketing company collected data from 200 of its clients’ Pages* over a 14-day period and found that time is an important factor in determining the success of a Facebook post. The study…
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Design a Marketing Campaign for Your Customer’s Inbox
Our email marketing campaigns use the Internet to communicate information about your business – promotions,
company offerings, product updates and more. A well targeted email campaign forms the foundation of a valuable dialogue between a company and its prospective or current customer. No other online advertising tactic is as personal, measurable or cost-effective as business email marketing. Email messages should be sent at each stage of the customer relationship, from the first interaction to post-purchase to maintain contact and provide information the customer needs throughout the purchasing process.
Email has become one of the most widely used communication tools available and one of the most valuable Internet marketing methods. Developing and maintaining an effective email list poses a major challenge for all email marketing mangement programs. Because email addresses change at a rate of 30 percent or more, marketers must adopt an aggressive approach to expand their list and yield a significant return on investment. Read More
Design a Marketing Campaign for Your Customer’s Inbox Our email marketing campaigns use the Internet to communicate information about your business – promotions, company offerings, product updates and more. A well targeted email campaign forms the foundation of a valuable dialogue between a company and its prospective or current customer. No other online advertising tactic is…
Read More
