Mobile marketing presents a distinct and unique way to create interactive dialogues with customers. Mobile marketing requires matching the creative to the device’s smaller screen size; designing messages that are short, instantly understood, and effective; and creating a call for action with minimal steps. Research indicates that mobile ads perform about five times better than Internet ads. The most common mobile ads are simple text links and display adds that are sold based on cost per clicks, cost per acquisition and cost per thousand. These ads are much like the paid search campaigns on Google, Bing or Yahoo! Use mobile marketing solutions to drive participation at exhibitions or to drive traffic to retail environments. If you have two seats left for a workshop or an event, you can send a message offering a discount. Make offers that are in tuned with the buying habits of the recipient.